Aligning JTBD for Product, Marketing and Sales Teams
Imagine you're the founder of a promising SaaS startup. You've poured your heart and soul into creating a product that solves a real problem. You've achieved product-market fit and have a solid go-to-market strategy in place. However, despite having a talented
How Modern SaaS Companies Think about MQLs
Among B2B SaaS marketing experts, marketing qualified leads (MQLs) have been a topic of much debate. Some argue that MQLs are losing their relevance, while others believe they are still crucial for success. So, before you question everything you know
Ten Business Transformation Do’s and Don’ts
Organizations are undergoing rapid business transformation, with the rate of change escalating by 183% since 2019. According to Accenture, generative AI will catalyze enterprises' comprehensive reinvention in the next 12-24 months. Amidst this wave of technological upheaval, focusing on the cultural aspects