In the fast-paced world of data and analytics, SaaS companies like this client are making it easier to make data-driven decisions and adjust to new trends and risks. So when they came to us for help creating a go-to-market strategy and launch plan for their new suite of predictive analytics tools, we were thrilled. Through these new tools, businesses can save time and resources by streamlining their short-term pricing strategy and long-term planning.
We need to stay ahead of the curve and reestablish ourselves as a leader in our industry. This is just the beginning. You helped our marketing teams execute a winning launch strategy. Our existing customer base and potential customers are thriving with these tools.
Challenge
In the past, our client’s analytics tools had been used ad hoc during important planning periods. Like many companies, business decisions were siloed, and planning was time- and resource-intense—a major pain point. Our client needed to change their buyer’s inclination towards outdated planning processes. The challenge was to create overall industry awareness of our client’s predictive tools while helping their target market understand the growth potential.
Solution
We created a comprehensive marketing launch and demand generation plan working closely with our client’s product, marketing, customer success, and sales teams. The new suite was launched at our client’s user conference and subsequently amplified at major industry conferences. Each event included thought leadership presentations, panel discussions, live demos, and an invite-only experience for high-value accounts.
An interactive website was created to demonstrate the power of the tool, and we helped our target audience build the business case for evolving their planning. Research-based thought leadership and third-party analyst reports were developed and distributed through owned, earned, shared, and paid media channels.
Results
We generated $600 million in marketing-attributed revenue and significantly increased our client’s brand awareness.
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We’ve helped B2B companies get more leads, close more deals and drive more revenue. Let us put our experience and expertise to work for you. Contact us today to learn more about how we can help you reach your goals.