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Revamped Marketing of SaaS Products Drive $4M Growth

The 2020 pandemic was challenging for businesses globally. As industries were forced to change and adapt, many companies struggled to keep up. This client was one such company.

Our client’s entire product mix and service offerings needed to practically shift overnight to stay relevant. However, the company rallied and quickly created new products. As a result, they needed to evolve their marketing, create a new brand story, and drive new product revenue.

Our customer’s journey and overall marketing approach has evolved. Our new email marketing tool and automated email campaigns have allowed our sales reps to move beyond transactional emails to closing deals.

Challenge

When the market abruptly changed, industries raced to see who could develop the most relevant and timely products and go-to-market strategy. To stay ahead, executives and management had to shift their understanding of the market and client needs. They had to lead their teams down an uncharted path, which required everyone to evolve their roles. The goal was to go to market quickly and efficiently with the newly created products.

Solution

We developed a series of C-Suite-led virtual webinars to position our client and their leaders as industry experts. We collaborated on:

  • New product messaging and positioning
  • An interactive microsite and lead funnel
  • Sales collateral and playbooks for buyer personas
  • Buyer’s-journey-focused thought leadership content
  • LinkedIn campaigns to optimize click-through rate
  • Evaluation of email marketing platforms and existing email marketing campaigns
  • New email marketing programs, landing pages, and lead scoring
  • Optimization of marketing automation and sales automation tools for sales teams

Results

Our client weathered the storm and came out ahead of competitors. They continue to help the industry navigate the changing landscape.

Our plan drove:

  • $4M in marketing-attributed revenue
  • 49x ROI on marketing spend

Our campaigns increased webinar registrations by 400% and helped secure 5x the budget for activities that demonstrate direct ROI.

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We’ve helped B2B companies get more leads, close more deals and drive more revenue. Let us put our experience and expertise to work for you. Contact us today to learn more about how we can help you reach your goals.