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Our growth marketing services are designed to help you attract more customers, convert more leads, and increase your sales. We’ll work with you one-on-one to create a custom plan that fits your unique needs and helps you achieve your goals. Contact us to request a free 30-minute strategy call. 

Creating an Enterprise Account-based Marketing Strategy

Our B2B client was working through a multi-year transformation. Their main priority was to create an ABM strategy to support their three-year growth vision. We were brought in to guide B2B marketing and sales strategy, evolve their marketing technology stack, and advise sales operations.

Our new ABM strategies, marketing channels, and sales cycles are allowing us to exceed our sales forecasts and fuel growth momentum. Our sales organization loves the new ABM programs and personalized content for key accounts and decision makers.

Challenge

Our client, a global company in the midst of transformation, needed help with their marketing and sales strategy. Their previous strategy didn’t align with their new growth goals. Their executive and management teams needed to prioritize goals and create an end-to-end approach to propel growth. Marketing and sales were misaligned and needed a sharper focus on revenue-generating activities and measuring outcomes.

Solution

We worked closely with our client to assess their situation, understand their goals, and develop a comprehensive plan for their transformation. We helped them realign their marketing and sales teams, create clear objectives and KPIs, and implement Salesforce reporting to track progress.

Content tied to broader industry and buyer persona challenges was used in targeted campaigns across three tiered priorities:

  1. Broad revenue generation
  2. New product launches
  3. Targeted, “always on” campaigns designed to support the growth of their most profitable products

Results

We provided the guidance our client needed to successfully transform and evolve their marketing efforts. They’ve since increased market share in core product segments and improved lead gen with their target audience. They are now entering new markets successfully and have improved sales productivity.

Get in Touch

We’ve helped B2B companies get more leads, close more deals and drive more revenue. Let us put our experience and expertise to work for you. Contact us today to learn more about how we can help you reach your goals.