Our client had aggressive goals to double their revenue in three years. They had to transform and evolve their investments in momentum-building products while revolutionizing their business, operations, and marketing models.
Our marketing efforts must show our broader target audience that we understand their pain points. Marketing and sales teams benefit from ABM programs, personalized content, and market campaigns.
Challenge
Our client’s team leaned heavily on traditional, in-person event marketing tactics such as workshops, trade shows, sponsored events, and breakfast meetups. These approaches were time-consuming, unproductive, and generated fractional growth and minimal revenue-based outcomes.
Solution
To achieve their desired outcomes, our client needed to shift their entire marketing strategy. We developed an ABM strategy focused on acquiring new accounts and expanding business with existing ones. We created content and engaging demand generation campaigns across the customer lifecycle. We worked closely with our client’s product marketing team on messaging and positioning tied to their priority products and a broader portfolio story. Content was aligned to buyers’ key pain points at each stage and amplified across marketing channels and sales processes.
Results
Our integrated efforts helped our client increase brand awareness, drive higher quality leads, and shorten their sales cycle. As a result, they increased close rates by 15% and achieved their desired outcomes.
Our ABM plan drove a successful transformation and lead generation of key decision-makers across key accounts:
- $30M in marketing-attributed revenue
- 272x return on marketing investment
- A database of quality leads and contacts
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We’ve helped B2B companies get more leads, close more deals and drive more revenue. Let us put our experience and expertise to work for you. Contact us today to learn more about how we can help you reach your goals.