Aligning JTBD for Product, Marketing and Sales Teams
Imagine you're the founder of a promising SaaS startup. You've poured your heart and soul into creating a product that solves a real problem. You've achieved product-market fit and have a solid go-to-market strategy in place. However, despite having a talented
How Modern SaaS Companies Think about MQLs
Among B2B SaaS marketing experts, marketing qualified leads (MQLs) have been a topic of much debate. Some argue that MQLs are losing their relevance, while others believe they are still crucial for success. So, before you question everything you know
Ten Business Transformation Do’s and Don’ts
Organizations are undergoing rapid business transformation, with the rate of change escalating by 183% since 2019. According to Accenture, generative AI will catalyze enterprises' comprehensive reinvention in the next 12-24 months. Amidst this wave of technological upheaval, focusing on the cultural aspects
How Neuromarketing Reveals Subconscious Drivers of Behavior
The importance of customer experience in creating positive brand engagement is well-known. However, providing a satisfying customer experience is becoming increasingly complicated due to changing expectations, evolving channels, and advanced technologies. If you're like many others, you're probably interested in
5 Cognitive Biases Shaping Marketing and Sales
The B2B SaaS market is experiencing major growth. Buyers and buying teams are changing, and marketing and sales dynamics are evolving ever faster. Understanding cognitive biases —psychological shortcuts that influence decisions—is crucial in the $261 billion B2B SaaS market. This